Market Research Director

Vacancies

Market Research Director

Job Introduction

Why Dechra?

Thank you for checking out our vacancy, we're delighted you want to learn more about joining Dechra.

A career at Dechra is different. Sure, we're a growing global company with a presence in 27 countries but our purpose is simple - to achieve the sustainable improvement of animal health and welfare globally.

If you want to be part of a team that invests in your future and ensures you have the support to reach your full potential and thrive, please read on.

The Opportunity

The Market Research Director reports to the Senior Vice President, within our new global marketing and technical excellence function. Your role will be to establish and lead the market research approach, bringing data-driven lead generation and codification of competitor, customer and market insights to enable effective decision-making that will maximise the value of priority markets.

You will be leveraging customer research, insights, and segmentation to drive strategic decision-making and market forecasting through a global marketing organization whilst ensuring effective regional and local approaches to research, data and analysis.

Role Responsibility

So, what will you be doing? This role has a broad and varied scope, and the successful candidate will have responsibility for duties including:

• Developing and implementing an effective, pragmatic market research strategy to support priority markets and categories. This will be using both external market research vendors and other network/stakeholder opportunities such as Key Opinion Leaders.
• Leading customer segmentation, design and execute research initiatives, through collaboration with the Category leads, to understand customer segmentation based on unmet needs, behaviors, and preferences across global markets, and translate the resultant segmentation into strategic decisions.
• Competitive Intelligence: Monitoring and reporting on competitive activities, pricing strategies, and industry developments to ensure the company maintains a competitive edge in the market.
• Industry Trends: Staying up to date with market dynamics, regulatory changes, technological advancements, and economic factors affecting the industry.
• Developing and refining customer segmentation and market insights into models to enhance targeting, engagement, brand and product positioning.
• Integrating market and customer insights into product development and lifecycle management and assessing market opportunities, competitive landscapes, and unmet customer needs to inform innovation priorities.
• Leading the development of market forecasting models to anticipate trends and business opportunities.
• Utilizing advanced analytics to assess market potential, pricing strategies, and demand planning and providing ongoing performance tracking and benchmarking to guide commercial strategy.

The Candidate

Here at Dechra we pride ourselves on being an inclusive employer. We know that individuals' unique background and experience can bring a wealth of variety and expertise to our global workforce. For this role, we're particularly keen to hear from those who have/are:

• Bachelor's or Master's degree in Market Research, Business, Data Science, Animal Health, or a related field.
• Extensive experience in market research, insights, or business intelligence, preferably within the animal health or pharmaceutical industry.
• Deep understanding of the global animal health market including key therapeutic areas and regulatory frameworks and global commercial dynamics.
• Global experience in business development or commercial strategy development within animal health, pharmaceuticals or life sciences (knowledge of key markets, including Europe, North America, LATAM, and Asia-Pacific).
• Experience in digital health, AI-driven business development, or innovative go-to-market models.
• Experience with advanced data analytics, customer segmentation, and forecasting methodologies.
• Proven track record of integrating market research into commercial and product strategies.
• Strong stakeholder management skills with the ability to present insights to senior leadership.
• Ability to travel as required.

What we can offer you:

• Holiday purchase scheme
• Healthcare
• Employee Assistance Program
• Life Assurance
• 8% Employer Pension Contribution
• Enhanced Family Leave

About the Company

If a career at Dechra has piqued your interest, find out more at Dechra Careers .

Dechra is a growing, global specialist in veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide.

All applications received are reviewed by our internal talent acquisition team and we will get in touch if your skills and experience match what we're looking for. Should you not hear back from us within 28 days please don't be too disappointed - we may keep your CV on our database for any future vacancies which could be suitable, and we encourage you to keep an eye on our careers site . We value diversity within our global workforce and encourage an inclusive culture. Any questions or queries, please contact us at recruituk@dechra.com