Head of Digital Activation

Head of Digital Activation

Job Introduction

Why Dechra?

Thank you for checking out our vacancy, we're delighted you want to learn more about joining Dechra.

A career at Dechra is different. Sure, we're a growing global company with a presence in 27 countries but our purpose is simple - to achieve the sustainable improvement of animal health and welfare globally.

If you want to be part of a team that invests in your future and ensures you have the support to reach your full potential and thrive, please read on .

The Opportunity

The Head of Digital Activation will serve as the regional orchestrator and principal authority on digital excellence across EMEA and International. This role ensures:

• A clear understanding of today's digital maturity through a robust diagnostic across all markets
• A compelling vision of the future, grounded in global frameworks and best‑in‑class practice
• A defined transition roadmap, outlining how teams shift from "now" to "next"
• Activation of a regional digital strategy that markets can easily understand and execute
• Consistent capability uplift, ensuring all markets reach a higher, harmonised standard

Role Responsibility

Regional Digital Strategy & Governance

• Lead, shape, and own the regional digital strategy, translating global direction into a coherent and commercially sound Regional plan.
• Define the future‑state digital operating model including capabilities, processes, and ways of working.
• Develop and maintain the regional digital roadmap across core channels (web, SEO, email/automation, paid media, social, content).
• Oversee digital governance, ensuring consistent application of privacy, tagging, accessibility, experimentation standards, and regulatory requirements.
• Drive adoption of martech systems (DAM, Pardot, Salesforce, analytics) and set the standard for how tools should be used region‑wide.

Digital Capability Assessment & Future-State Transition

• Conduct a full assessment of current digital capability across markets, identifying strengths, gaps, and critical uplift opportunities.
• Benchmark the organisation against external best practice, showing stakeholders what "great" truly looks like.
• Create a transformation roadmap, outlining the maturity journey from today to the desired future state, with clear milestones and priorities.

Expertise, Enablement & Market Support (Without Direct Ownership)

• Function as a senior digital advisor to markets-providing guidance, frameworks, and playbooks that empower local teams to execute at a higher standard.
• Uplift capability in SEO, lifecycle marketing, paid media, CRO, analytics, personalisation, and web optimisation.
• Provide clarity and direction on website standards, Academy content expectations, and scalable best practice.

Performance, Insights & Data-Led Improvement

• Define shared KPIs, harmonise measurement frameworks, and ensure markets align to regional reporting.
• Develop regional dashboards that enhance visibility and support better decision-making.
• Lead regional test‑and‑learn programmes, ensuring insights become scalable playbooks.
• Deliver comparative analysis to identify market opportunities and drive performance uplift

Stakeholder Leadership & Cross-Functional Alignment

• Operate as the strategic link between Global D&T and European/International markets.
• Ensure visibility of priorities, needs, resourcing and interdependencies across teams.
• Build strong relationships with Marketing, Product, Technical, Legal, Regulatory, Sales, and external suppliers.
• Guide the regional Marketing Automation Manager and ensure automation maturity is accelerated as part of the wider digital transformation.

The Candidate

Here at Dechra we pride ourselves on being an inclusive employer . We know that individuals' unique background and experience can bring a wealth of variety and expertise to our global workforce. For this role, we're particularly keen to hear from those who have/are:

• Heavy-hitting digital expertise across web, SEO, paid media, email/automation, analytics, CRO, and martech ecosystems.
• Proven experience delivering digital transformation within large, matrixed organisations.
• Ability to independently diagnose, advise, and designfuture-state digital environments.
• Strong analytical skills with ability to translate data into actionable strategies.
• Skilled at building capability-training teams, creating frameworks, and influencing adoption.
• Experience in B2B or regulated sectors advantageous.
• Certifications (Desirable but not essential) Google Analytics, Google Ads, -, Meta Blueprint, DMI CDMP, OMCP, AMA PCM; MIT/Wharton Digital Transformation; Salesforce/Pardot or similar CRM or Marketing Automation suite e.g. HubSpot/Marketo

Additional Information:

• Occasional global travel may be required with this role.
• This role is based in Northwich / hybrid

What we can offer you:

• 33 days annual ( inclusive of Bank Holidays)
• Holiday purchase scheme
• Healthcare
• Employee Assistance Program
• Life Assurance
• 8% Employer Pension Contribution
• Enhanced Family Leave
• Car / Car Allowance (discretionary)
• Bonus (discretionary)
• Discounted Pet Food

About the Company

If a career at Dechra has piqued your interest, find out more at Dechra Careers .

Dechra is a growing, global specialist in veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide.

All applications received are reviewed by our internal talent acquisition team and we will get in touch if your skills and experience match what we're looking for. Should you not hear back from us within 28 days please don't be too disappointed - we may keep your CV on our database for any future vacancies which could be suitable, and we encourage you to keep an eye on our careers site . We value diversity within our global workforce and encourage an inclusive culture. Any questions or queries, please contact us at recruituk@dechra.com