Senior Digital Marketing Strategist, e-Commerce

Vacancies

Senior Digital Marketing Strategist, e-Commerce

Job Introduction

Thanks for checking out our vacancy, we're delighted you want to learn more about Dechra!

Dechra is a growing, global specialist within the world of veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide.

Here at Dechra, our values are embedded within our culture and thrive within our family of almost 2000 colleagues globally. From manufacturing to marketing, (D)edication, (E)njoyment, (C)ourage, (H)onesty, (R)elationships and (A)mbition are at the heart of our everyday operations and the way we do business

The Opportunity

The Senior Digital Marketing Specialist, e-Commerce, is responsible for auditing, developing, and executing high-impact digital marketing campaigns that enhance the customer experience, boost engagement through compelling content, and drive online sales growth. This role is key in expanding product visibility across e-commerce and retail platforms, with a strong emphasis on direct-to-consumer growth via digital channels and strategic partners such as Amazon, Walmart, and Chewy.

So, what will you be doing? This role has a broad and varied scope and the successful candidate will have responsibility for duties including:

• Own and execute Dechra's digital marketing content and advertising strategy to drive e commerce traffic, conversion, and revenue across direct-to-consumer and retail platforms.
• Create a dynamic digital e-commerce playbook rooted in industry best practices and designed for seamless adoption across the e-Commerce and Marketing Teams.
• Management of day-to-day e-commerce content agency relationships.
• Liaison between Digital Marketing and channel distribution partners.
• Represent Digital Marketing in all consumer marketing initiatives.
• Plan and manage in-channel and off-platform paid media campaigns focusing on ROI and customer acquisition.
• Lead SEO/SEM initiatives to improve organic rankings and grow non-paid traffic on consumer-facing sites.
• Manage product listings and promotions across marketplaces like Amazon, Chewy, and others, ensuring brand consistency and compliance.
• Collaborate with content and creative teams to develop compelling assets for product pages, digital ads, emails, and social media.
• Oversee consumer-facing email and SMS Marketing programs to drive repeat purchases, loyalty, and customer lifetime value.
• Analyze performance metrics across all digital channels, using insights to optimize campaigns and inform digital merchandising strategies.
• Partner closely with Strategic Partnerships & Retail Teams to coordinate product launches, inventory availability, and promotional calendars.
• Stay current on direct-to-consumer and animal health industry trends, consumer behavior, and platform algorithm changes.

Here at Dechra we pride ourselves on being an inclusive employer and we embrace candidates from all walks of life. We're particularly excited to hear from those who have/are:

• Bachelor's degree in Marketing, Digital Media, Business, Communications, or a related field.
• Certifications (a plus):
  • Google Ads Certification
  • Google Analytics Certification (GA4)
  • Amazon Advertising Certification
  • Meta Blueprint (Facebook Ads)
  • Familiarity with Salesforce
  • Familiarity with marketing automation platforms
• Minimum of 2 years in digital marketing with a focus on e-commerce.
• Experience managing e-commerce platforms (Amazon Seller/Vendor Central, Chewy)
• Proven track record in growing online sales and optimizing product presence across digital marketplaces.
• Experience in the animal health industry or a regulated product category is highly desirable
• PPC & Paid Media - Proficiency in platforms like Google Ads, Amazon Ads, Meta Ads, etc.
• SEO & SEM - Knowledge of keyword research, on-page SEO, and performance monitoring.
• Email Marketing - Experience with tools like Salesforce Marketing Cloud.
• Analytics & Reporting - Google Analytics (GA4), Excel/Sheets proficiency.
• A/B Testing - Ability to design and interpret experiments to optimize performance.
• Content & Merchandising - Strong understanding of e-commerce content (titles, images, A+ content, etc.).

As a people first values-based culture, we provide free weekly wellness sessions focused on our employee's physical and mental wellbeing, and flexible work arrangements. We offer a generous employer 401k match and an other incentives for long-term financial wellness. Our full array of health, financial and voluntary benefit programs are what you would expect from a recognized Best Place to Work.