Regional Marketing Category Lead Equine

Vacancies

Regional Marketing Category Lead Equine

Job Introduction

Why Dechra?

Thank you for checking out our vacancy, we're delighted you want to learn more about joining Dechra.

A career at Dechra is different. Sure, we're a growing global company with a presence in 27 countries but our purpose is simple - to achieve the sustainable improvement of animal health and welfare globally.

If you want to be part of a team that invests in your future and ensures you have the support to reach your full potential and thrive, please read on.

The opportunity

The Marketing Category Equine is part of the newly established European Regional Marketing structure and reports to the Director of Marketing, Europe . In this role, you act as the link between the European Regional Marketing Team and the Global Marketing & Technical Excellence (GMTE) function for the Equine category.

You are responsible for translating global strategies into actionable market plans for the Equine category, ensuring that key strategies are effectively implemented across European markets . This includes supporting non-priority Local Marketing Teams in executing priority strategies and assisting non-priority categories.

By driving alignment, maintaining consistent branding, and ensuring seamless global-to-local execution, you help optimize the Equine category's impact, reduce duplication, and maximize its commercial success across

Key Responsibilities

• Strategic Alignment & Execution:
  • Serve as the link between GMTE and Local Marketing teams, turning global strategies into actionable local plans.
  • Relay market feedback to GMTE, fostering a two-way flow of insights and recommendations.
  • Support the execution of priority and non-priority category activities in all markets.
• Market & Competitive Insights:
  • Establish a comprehensive understanding of European market dynamics, including emerging trends, competitive landscapes, regulatory shifts, and key drivers of brand performance.
  • Lead strategic initiatives to define and refine competitive positioning for therapeutic areas (TAs) and brands, ensuring alignment with regional market needs and organizational goals.
  • Develop actionable insights through robust analysis, enabling data-driven decision-making and proactive responses to market challenges and opportunities.
  • Collaborate closely with cross-functional teams to integrate market intelligence into strategic planning, ensuring European brands remain well-positioned for growth and innovation.
• Brand Consistency & Efficiency:
  • Ensure global brand guidelines are followed to maintain consistency across all markets.
  • Drive efficiencies by improving processes and strengthening relationship management across regions.
  • Partner with local teams to optimize product forecasting, lifecycle management, and resource allocation.
• Operational Excellence:
  • Drive brand performance through strategic P&L oversight, accurate forecasting, optimized pricing strategies, and effective Gross-to-Net (GTN) management by therapeutic area and brand.
  • Create centralized brand materials to ensure consistent and effective use across customer and promotional channels.
  • Create playbooks and tactical plans to enable efficient and effective execution across all key channels.
  • Collaborate with Corporate and Distribution teams to align forecasting and supply planning, ensuring operational efficiency and market responsiveness.
• Cross-functional Collaboration:
  • Collaborate with cross-functional teams across Europe to align strategies and execution plans, ensuring a unified approach to market opportunities.
  • Support Business Development evaluations and lifecycle planning with strategic insights to drive long-term value.
  • Lead key processes, including Operating Plan development, Quarterly Business Reviews, and Board updates, to ensure clarity and alignment across stakeholders.
• Leadership & Coaching:
  • Coach and mentor team leads and marketing managers to develop comprehensive marketing objectives and strategies.
  • Leverage talent and resources across marketing teams and business units to achieve shared goals.

Key Performance Indicators .

• Translate global strategies into actionable market plans with measurable outcomes.
• Provide timely and accurate market insights to support strategic decision-making and initiatives.
• Ensure brand consistency across markets while optimizing forecasting and resource allocation.
• Achieve P&L objectives through precise forecasting, pricing strategies, and efficient supply-demand alignment.
• Foster collaboration, align stakeholders, and develop talent to drive seamless execution of business priorities.

Competencies

Strategic Thinking: Excels at developing long-term strategies by understanding market dynamics, anticipating challenges, and aligning priorities with organizational goals.

Data-Driven & Analytical Mindset: Demonstrates expertise in analyzing complex data, extracting actionable insights, and using them to inform decision-making and strategic planning.

Collaborative Leadership: Builds strong cross-functional relationships, promotes teamwork, and leads initiatives that drive alignment and shared success

Adaptability & Innovation: Thrives in dynamic environments by embracing change, fostering a culture of innovation, and addresses challenges proactively.

Communication: Clearly communicates ideas to diverse stakeholders, promoting collaboration and alignment across teams.

Business Acumen: Understands market trends, competition, and finances to drive decisions that support business goals.

Person Specification

Essential

Desirable

Behaviour and Values

(D) Dedication- committed to delivering excellence

(E) Enjoyment- enthusiastic and results driven

(C) Courage- able to take calculated risks

( H) Honesty- honest with a high level of integrity

(R) Relationships- team player

(A) Ambition- willing and able to go the extra mile

Skills, Qualifications and Experience

• Bachelor's degree in Business, Marketing, or a related field; MBA or advanced degree preferred.
• 10 years of experience with a proven record in branding, strategy development, and communications management in the therapy field.
• Expertise in managing cross-functional projects and leading teams in fast-paced environments.

• Strong analytical skills with the ability to interpret complex data and provide actionable insights.
• Proficiency in MS Office; ability to learn and utilize Dechra systems.
• Excellent leadership, communication, and interpersonal skills.
• Ability to travel as required.

Application Guidelines

• Please provide a CV and a cover letter outlining your motivation and relevant experience
• If you have any questions regarding the vacancy, feel free to reach out to jaimy.schamp@dechra.com
• Deadline: Make sure you submit your application by 1 May 2025