Sales Effectiveness Lead - Technology & Analytics

Vacancies

Sales Effectiveness Lead - Technology & Analytics

Job Introduction

Thanks for checking out our vacancy, we're delighted you want to learn more about Dechra!

Dechra is a growing, global specialist within the world of veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide.

Here at Dechra, our values are embedded within our culture and thrive within our family of almost 2000 colleagues globally. From manufacturing to marketing, (D)edication, (E)njoyment, (C)ourage, (H)onesty, (R)elationships and (A)mbition are at the heart of our everyday operations and the way we do business

The Opportunity

The Sales Effectiveness, Technology & Analytics Lead is responsible for driving the strategy, execution, and optimization of sales programs, systems and analytics across the commercial organization. This role blends program management, sales technology ownership, data insights, and business case development to improve sales productivity, forecasting accuracy and operational scale. The ideal candidate is a strategic thinker with strong executional discipline, program management, and able to influence leaders and cross-functional partners through data-driven insights and clear, structured recommendations. This role will partner closely with front-line sales leadership, support functions, and the commercial analytics team to implement innovative strategies that improve sales force productivity, capability and customer engagement.

So, what will you be doing? This role has a broad and varied scope and the successful candidate will have responsibility for duties including:

Salesforce Effectiveness Strategy Execution & Program Management

• Lead end-to-end design, launch, and scaling of sales effectiveness programs that improve rep performance, onboarding, retention, and productivity.
• Manage the full lifecycle of strategic initiatives-from scoping and requirements through rollout, measurement, and continuous improvement.
• Standardize sales processes, tools, and best practices across Inside Sales, Field Sales, Sales Management, and Commercial Leadership.
• Track and manage program milestones, risks, and change-management plans to ensure full adoption and business impact.
• Support and partner with key stakeholders to successfully assess territory mapping, account segmentation, and incentive planning initiatives based on data and research

Sales Technology Ownership

• Evaluate, select, and implement sales technology platforms (e.g., CRM, enablement tools, coaching platforms, analytics solutions).
• Partner with Commercial Analytics team members to optimize system integrations, workflows, and user experience.
• Maintain ongoing governance of sales tech stack, ensuring tools are aligned with sales strategy and driving measurable impact.
• Train sales teams on new systems and tools, building repeatable enablement processes.
• Day-to-day administration and optimization of sales tools and platforms, including Salesforce CRM and analytics dashboards
• Partner with internal stakeholders, specifically the Salesforce team, to implement new tools or enhancements that support sales productivity

Analytics & Insights

• Partner with Salesforce Analytics Team with the creation of Salesforce dashboards, scorecards, and KPIs that measure sales performance, productivity, and program ROI.
• Provide actionable insights and recommendations to sales leadership using quantitative analysis and root-cause problem solving.
• Develop forecasting, pipeline, and capacity models to support strategic decisions.
• Partner with Finance, Marketing, and Analytics team members to align on data sources, definitions, and reporting standards.
• Translate complex sales data into actionable insights to support decision-making
• Develop KPI and Performance Dashboards to track salesforce effectiveness
• Conduct deep-dive analysis into sales performance trends, customer coverage and sales behaviors, informing the business of key opportunities and strengths

Strategic Influence & Business Cases

• Leverage and scale SFE Framework across the salesforce to drive consistent sales processes that lead to results and efficiency (territory planning, call planning and opportunity management)
• Develop clear, compelling business cases to secure executive alignment, funding, and prioritization for key initiatives.
• Present insights, recommendations, and program outcomes to senior commercial leadership.
• Use data to influence decisions related to territory design, incentive strategy, headcount planning, and sales process improvements.
• Support sales managers with insights and reporting tools to drive performance and accountability

Training Support

• Assist in the coordination and delivery of training initiatives, particularly those related to new tool rollouts
• Monitor usage and adoption of tools and content; recommend improvements based on data and feedback
• Partner with analytics or data teams to track and visualize KPIs that measure sales effectiveness and training adoption

Cross-functional Collaboration

• Act as a connector between the sales and commercial analytics team to ensure alignment of tools and workflows
• Seek feedback from the field and inside sales teams, bringing back insights to improve tools and training
• Collaborate with Sales, Training, Marketing, Commercial/Salesforce Analytics, HR, and Finance to ensure seamless execution of sales effectiveness strategies.
• Lead stakeholder meetings, steering committees, and project roadmaps.

Here at Dechra we pride ourselves on being an inclusive employer and we embrace candidates from all walks of life. We're particularly excited to hear from those who have/are:

• Bachelors degree in Business, Sales, Marketing or related field OR a mix of education and related experience.
• Minimum of 5 years of experience in sales operations (enablement), commercial analytics, sales strategy or sales leadership with a proven track record of leveraging data and influencing stakeholders to drive scalable solutions that enable the salesforce performance
• Experience working cross-functionally and influencing at multiple levels of the organization
• Deep understanding of territory designing and incentive compensation planning
• Proven expertise in sales analytics (Salesforce)
• Strong storytelling skills- ability to turn data into compelling narratives for commercial stakeholders
• Travel: This position is remote with ~30% travel based on the needs of the business.

As a people first values-based culture, we provide free weekly wellness sessions focused on our employee's physical and mental wellbeing, and flexible work arrangements. We offer a generous employer 401k match and an other incentives for long-term financial wellness. Our full array of health, financial and voluntary benefit programs are what you would expect from a recognized Best Place to Work.